Can we predict the future of marketing?
Here are four simple steps for preparing for an interview: Don't panic. Find out as much as you can about the opportunity. Who is it for? What is the angle? Are they working to a specific deadline? Remember this is a great opportunity, not a threat. Prepare. Think about three simple key messages. Use plain … Continue reading Preparing for a media interview: a simple 60-second guide
Think back on your career. How many teams have you been a part of that were really high performing? You'll be lucky to have worked with three or four in a 20-year career. YSC Consulting recently launched a new piece of research on how businesses can build high performing teams that will support company performance … Continue reading Building change-ready teams
The PESO model shows just how much the PR sector has to play for.
Exploring the history of fake news and its future.