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An inadequate crisis response from Pret

October 8, 2018October 9, 2018Leave a comment

Great companies will use a crisis or a potential crisis as a spur to make the organisation better for its stakeholders and customers. The challenge internally should be to use the issue, driven by its values, as motivation to get so far ahead of the market that it will ultimately improve the business and the … Continue reading An inadequate crisis response from Pret

Preparing for a media interview: a simple 60-second guide

February 19, 2018February 19, 2018Leave a comment

Here are four simple steps for preparing for an interview: Don't panic. Find out as much as you can about the opportunity. Who is it for? What is the angle? Are they working to a specific deadline? Remember this is a great opportunity, not a threat. Prepare. Think about three simple key messages. Use plain … Continue reading Preparing for a media interview: a simple 60-second guide

Building change-ready teams

January 9, 2018January 9, 2018Leave a comment

Think back on your career. How many teams have you been a part of that were really high performing? You'll be lucky to have worked with three or four in a 20-year career. YSC Consulting recently launched a new piece of research on how businesses can build high performing teams that will support company performance … Continue reading Building change-ready teams

The PESO model shows just how much the PR sector has to play for

November 20, 2017November 20, 20171 Comment

The PESO model shows just how much the PR sector has to play for.

A report on ‘The Truth Spectrum’: Fake news, disinformation, & propaganda

November 20, 2017November 20, 2017Leave a comment

Exploring the history of fake news and its future.

Predicting the future of marketing

November 16, 2017October 8, 2018Leave a comment

Can we predict the future of marketing?

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