Great companies will use a crisis or a potential crisis as a spur to make the organisation better for its stakeholders and customers. The challenge internally should be to use the issue, driven by its values, as motivation to get so far ahead of the market that it will ultimately improve the business and the … Continue reading An inadequate crisis response from Pret
Preparing for a media interview: a simple 60-second guide
Here are four simple steps for preparing for an interview: Don't panic. Find out as much as you can about the opportunity. Who is it for? What is the angle? Are they working to a specific deadline? Remember this is a great opportunity, not a threat. Prepare. Think about three simple key messages. Use plain … Continue reading Preparing for a media interview: a simple 60-second guide
Building change-ready teams
Think back on your career. How many teams have you been a part of that were really high performing? You'll be lucky to have worked with three or four in a 20-year career. YSC Consulting recently launched a new piece of research on how businesses can build high performing teams that will support company performance … Continue reading Building change-ready teams
The PESO model shows just how much the PR sector has to play for
The PESO model shows just how much the PR sector has to play for.
A report on ‘The Truth Spectrum’: Fake news, disinformation, & propaganda
Exploring the history of fake news and its future.
Predicting the future of marketing
Can we predict the future of marketing?