Great companies will use a crisis or a potential crisis as a spur to make the organisation better for its stakeholders and customers. The challenge internally should be to use the issue, driven by its values, as motivation to get so far ahead of the market that it will ultimately improve the business and the … Continue reading An inadequate crisis response from Pret
Here are four simple steps for preparing for an interview: Don't panic. Find out as much as you can about the opportunity. Who is it for? What is the angle? Are they working to a specific deadline? Remember this is a great opportunity, not a threat. Prepare. Think about three simple key messages. Use plain … Continue reading Preparing for a media interview: a simple 60-second guide
The PESO model shows just how much the PR sector has to play for.