Here are four simple steps for preparing for an interview:

1. Don’t panic. Find out as much as you can about the opportunity. Who is it for? What is the angle? Are they working to a specific deadline? Remember this is a great opportunity, not a threat.
2. Prepare. Think about three simple key messages. Use plain English – would your mum get what you are trying to communicate here? Prepare some supporting facts or, even better, human anecdotes. Are there any obvious negative questions? Practice with a friend or colleague.
3. The interview. Remember you are the expert and that you are in control. Let your passion for the subject or your company shine through. Are you being taken in a direction you don’t want to go in? Use the ABC approach – Acknowledge the question, find a Bridge to the point you want to Communicate.
4. Follow up. Be as helpful as possible and follow up quickly with any further information you have promised. Suggest other contacts that support the story.